Work
Lindt & Sprüngli
Teaming up with the iconic Lindt & Sprüngli, I spearheaded three dynamic campaigns aimed at amplifying Lindt's presence and driving sales at Giant Food and Stop and Shop stores. From crafting enticing concepts to overseeing project management, I ensured each campaign resonated with consumers and achieved its goals. "Sweeten the Season" ushered in the holidays, spotlighting Lindt's Oatmilk Bars and boasting an impressive 45% sales lift. "High Tea with Lindt" celebrated spring with a focus on Excellence and Classic Recipe Bars, achieving a notable 30% sales lift. Lastly, "Sweeten Someone's Day" captivated consumers for Mother's Day, highlighting Excellence, Lindor, and Mini Pralines Gift Box with an outstanding 83% sales increase. Through a blend of retailer components and digital activations, including influencer posts and social media ads, these campaigns delivered exceptional results, solidifying Lindt & Sprüngli's position as a beloved chocolate brand.
ADUSA Flexitarian Campaign
In a world increasingly embracing the flexitarian lifestyle, I spearheaded a dynamic campaign that brought together multiple food and beverage brands to capitalize on this burgeoning trend. Leveraging ADUSA's Fuel Media Network via PeaPod Digital Labs, we strategically placed a co-branded commercial at fuel stations, targeting shoppers during their daily routines. This unique approach allowed us to reach consumers in an undistracted moment, driving traffic in-store and creating valuable engagement opportunities. The results were nothing short of impressive, with a reach of 8 million and attributable in-store sales soaring to $452,000. With an outstanding return on advertising spend (ROAS) of 700%, this campaign exemplifies the power of strategic retail media placement in driving tangible business outcomes.
Alliance Smokeshow
Introducing Alliance Smokeshow, a groundbreaking campaign that brought together 10 client brands under a thematic banner for the first time in 2022, hosted at the esteemed DC BBQ Battle. With the aim of creating a memorable experiential marketing event and driving sales to Giant Food, I played a pivotal role in developing brand partnerships, orchestrating thematic strategies, and overseeing project management. The success of the inaugural year paved the way for an even grander event in 2023, with 20 brands joining forces under the Alliance Sales and Marketing banner. From brand sampling tents to engaging consumer activations, Alliance Smokeshow captured the essence of camaraderie and celebration, drawing in over 17,000 visits and garnering significant consumer engagement.
Stop & Shop Sidesgiving Campaign
Steering away from traditional Thanksgiving ads, I spearheaded a creative co-branded campaign at Stop & Shop, uniting multiple CPG brands under the innovative theme of "Sidesgiving." Recognizing the importance of resonating with Stop & Shop consumers amidst the holiday hustle, we sought to highlight the best attributes of each product while celebrating the beloved side dishes that often steal the show at Thanksgiving dinners. Through a multi-faceted approach, our campaign utilized various vehicles including a Digital Circular, Shoppable Landing Page, Digital Tiles, a Savory Article, and engaging Influencer Posts on TikTok and Instagram. Additionally, a compelling Giveaway further incentivized shoppers to engage with the campaign. The results were outstanding, with a remarkable 125% sales lift, underscoring the effectiveness of our innovative approach in driving consumer engagement and boosting sales during the Thanksgiving season.
Bravo
Say hello to Bravo, the eco-friendly paper towel brand on a mission to revolutionize the traditional grocery format. Tasked with helping them make a memorable entrance into the market, I played a multifaceted role in shaping their brand identity, messaging, and logo, while also serving as their dedicated project manager. Together, we meticulously crafted a robust go-to-market strategy, focusing on both digital and retailer-focused initiatives to ensure maximum impact. One of the highlights of our collaboration was the creation of a captivating brand video, which effectively communicated Bravo's unique benefits and values. Additionally, I led the design of their website and crafted compelling web copy to engage and educate consumers about the brand. This partnership exemplifies my ability to guide brands through every stage of their journey, from inception to market launch, with a focus on creativity, strategy, and impactful execution.
Curious Spoon Foods
Embarking on a transformative journey, Curious Spoon Foods emerged as the vibrant new identity for the Manitou Trading Company brand under Woodland Foods. As a pivotal member of the team, I played a crucial role in bringing this exciting rebrand to life. Through meticulous project management, we orchestrated a seamless transition, ensuring every aspect of the rebrand launch exceeded expectations. Our strategic approach extended to crafting a compelling brand video strategy and storyboard, captivating audiences and conveying the essence of Curious Spoon Foods' unique identity. Leveraging digital strategy expertise, we maximized our online presence, engaging customers through targeted email marketing campaigns and thought-provoking blog content.
Zentra LLC
Introducing Zentra, a certified Amazon re-seller that entrusted me with a transformative project to revitalize their digital presence. Proudly ranked among Amazon's Top 200 Resellers, Zentra sought strategic representation across diverse industries, from Music to Home and Kitchen, and Holidays. Drawing on my expertise, I led a comprehensive website redesign, revamping web copy, and enhancing their brand identity. The result? An immediate surge in website visits, reflecting the impactful changes that drove engagement and bolstered brand loyalty. This case study exemplifies my ability to deliver tangible results and elevate brands in the competitive online marketplace.
Nectar Girl
At the heart of Texas' cocktail scene, Nectar Girl emerges as a low-calorie cocktail mix, offering a tantalizing blend of flavors that capture the essence of Texan spirit. As a passionate advocate for the brand, I spearheaded a multifaceted approach to elevate Nectar Girl's online presence and engagement. Through strategic social media management and content creation, we not only expanded our reach but also fostered a vibrant community of cocktail enthusiasts. Leveraging targeted social media advertising, we amplified our message to key demographics, driving increased traffic to our website. Additionally, meticulous data analysis empowered us to refine our strategies continuously, ensuring maximum impact and growth. With a keen eye for innovation and a dedication to results, I proudly contributed to Nectar Girl's journey of success, achieving remarkable milestones along the way.
The Results:
Grew Instagram & Facebook Audience by 149%
Increased Engagements by 220%
Increased New Users to Website by 809%
Hanger MGMT Kit
Introducing the innovative Hanger MGMT campaign, a collaborative effort between four dynamic food and beverage brands aimed at boosting purchases among young consumers at ACI stores. Focused on engaging Gen-Z shoppers, I spearheaded a strategic initiative to participate in a college pack program, targeting students at Boise State University, Montana State University, and the University of Montana. These packs, adorned with branded coupons, samples, and printed materials, lured students to a thrilling giveaway event where they had the chance to win enticing gift cards for their local Albertsons or Safeway stores. The campaign generated significant buzz among students, resulting in thousands of entries and sparking organic social media chatter about the giveaway.
Stop & Shop “Gluten-Free-king Delicious” Campaign
Introducing the Stop & Shop "Gluten Free-king Delicious" campaign, a collaborative effort aimed at driving sales and raising awareness during Celiac Awareness Month. Bringing together multiple gluten-free brands under this co-branded initiative, we sought to engage both gluten-free shoppers and those looking to explore alternative dietary options. The campaign showcased the abundance of gluten-free options available at Stop & Shop, emphasizing the deliciousness and versatility of these products. Through strategic components including banner ads, in-store print circular ads, savory articles, and influencer marketing on TikTok and Instagram, we effectively captured the attention of our target audience. The standout result? A remarkable 153% sales lift, demonstrating the success of our efforts in driving consumer engagement and sales during this important awareness month.